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Before You Hit Send: 5 B2B Email Marketing Best Practices – Step 1

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All brands, regardless of their size or geographic reach, face the same challenge: ensuring prospective customers know they exist and that former clients don’t forget them. Social media, content, and influencer marketing have become essential methods for engaging an audience. However, in a marketplace flooded with sponsored posts, this strategy lacks the targeting precision of email marketing. Well-crafted email marketing sends the right messages to the right recipients at the moment they are most interested in receiving them.  With more than 200 billion emails sent daily, it can be challenging to capture someone’s interest enough to open an unsolicited message. However, with the right strategy and execution, an integrated email marketing campaign continues to be a cost-effective option for generating quality leads.  A five-step process that employs the right practices will enhance not only your open and click-through rates but also the overall success of your upcoming l...
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3 Steps for Implementing Onsite SEO Best Practices

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When people talk about search engine optimization (SEO) , most are really talking about link building. While building links is important to enhance the visibility and SEO for any given website, we’ve found that it’s crucital to implement on-site SEO with every new Google algorithm release. For our clients, we’ve consistently increased their traffic, lead generation and e-commerce sales by 100-300% within the first 12 months by implementing these three onsite SEO best practices. Step 1: Implement Keywords in Your Metadata Keywords need to be incorporated throughout the structure, header and images of each page on your website, and read well (not just keyword stuffing). Page Titles 70 character maximum 35 character minimum First few words have more weighting than the rest It's good to end each page title with your branding (i.e. company name, abbreviated if it's long) Meta Description 150 character maximum 75 character minimum URLs What you name the page (the slug or permalink) T...
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