3 Steps for Implementing Onsite SEO Best Practices
When people talk about search engine optimization (SEO) , most are really talking about link building. While building links is important to enhance the visibility and SEO for any given website, we’ve found that it’s crucital to implement on-site SEO with every new Google algorithm release. For our clients, we’ve consistently increased their traffic, lead generation and e-commerce sales by 100-300% within the first 12 months by implementing these three onsite SEO best practices. Step 1: Implement Keywords in Your Metadata Keywords need to be incorporated throughout the structure, header and images of each page on your website, and read well (not just keyword stuffing). Page Titles 70 character maximum 35 character minimum First few words have more weighting than the rest It's good to end each page title with your branding (i.e. company name, abbreviated if it's long) Meta Description 150 character maximum 75 character minimum URLs What you name the page (the slug or permalink) T